Tayburn Ltd.

Why are we doing this? | Who are Entec? | Who are Tayburn?

CR thinking outside the tick-boxes

Introduction

Ever asked why you report? Do you really get good value out it? Or does it feel, well, like a box-ticking exercise?

Maybe it all seems like a huge effort to always find something new to report? Or perhaps you’re jaded by accusations of green-wash and spin, whilst your key messages always seem to get swamped by statistics?

We’re convinced there’s a better way to report on corporate responsibility. One that will make a real impact and, perhaps, even make a difference.

But we’re getting ahead of ourselves. First, we’d like to hear what you think, how’s it for you right now?

This short questionnaire sets out to understand what’s working well (and not so well) in your world of corporate responsibility reporting.

Be brutally honest. We want to understand the barriers, the nightmares and the rewards.

What’s in it for you? You’ll get a summary of what everybody else thinks, and we promise not to name names or poke fun at any responses.

1. About You

My reporting role	Contributor	Co-ordinator	Team leader / Manager	Director	None of these
Our company sector	Finance	Water	Construction	Manufacturing	Retail
Our company sector	Power	Telecoms	Transport	Leisure	Other
I have been directly involved in … reports	1	2	3	4	>5

2. The Reporting Process

	Strongly disagree	Disagree	Not Sure	Agree	Strongly agree
Our process for reporting on corporate responsibility is a smooth one
We seem to have the same process problems every year
I am finding it more difficult each year to find new information to report on
Report designers are hard to work with
Our report designers just don’t get corporate responsibility
CR consultants just come in and tell us what we already know
Our process and content is limited by time
Our process and content is limited by budget
Our process and content is limited by lack of buy-in internally
The measures we report on are important to executives in the business
Our stakeholders are involved in the development of our report
Middle managers support my efforts on corporate responsibility reporting
What frustrates you about your current process for reporting?
What works well in your reporting process?

3. Production Questions

	Strongly disagree	Disagree	Not Sure	Agree	Strongly agree
Quantity of reports printed	<500	500-2500	2500 - 5000	5000 – 10,000	>10,000
Our mailing list for our report is targeted
I currently use experienced writers to help write our report
I believe using experienced writers is important
I always end up re-writing most of the report
The hard copy report is more important than the web-based content
Verification of our report content is important
Design doesn’t seem to add anything to our report
Design is not an important factor in our corporate responsibility report
Following best practice and bettering sector peers is important to us
How would you like to see reporting practice change over the next 5 years

4. Outcomes

	Strongly disagree	Disagree	Not Sure	Agree	Strongly agree
Our strategy and targets drive our report
The trends we report on are moving in the right direction (we are becoming more sustainable / responsible)
All decision makers in my business read our report
Our report has a target audience
Our target audience is reading our report(s)
All middle managers read our corporate responsibility report
I feel I get good value from the money we spend on corporate responsibility reporting
I believe all of our stakeholders read our report
I receive good feedback annually on our report content
What outcomes would you like from your reporting that you are not achieving all ready?

tayburn
entec